k i s s

Alpaakshararamaneeyam yah kathayathi nishchitham sa khalu vaagmi !

Meaning :

He alone is a master of words who speaks short, sweet and clear.

Explanation : Say only those words that are relevant and useful says Thirukkural.  It is not the words alone that have impact, it is the way  and the intention behind those words that have an appeal unconsciously. Hence talking precisely is more important than elaborate detailing with an intention to impress;  express clearly, rest is taken care of.